About

Mashum Liberta is one of Australia’s most sought-after creatives, specialising in choreography and movement direction as well as creative direction, show design, stage direction, film, and photography. Following a successful performing career, Mashum thrives on collaborating with talent and playing a vital role in bringing to life the visions of esteemed producers, agencies, designers, and directors.

Mashum has worked extensively in theatre and cabaret, as well as live entertainment in various venues. He has developed a close relationship with hospitality giant Merivale and has taken on multiple roles at key events such as Vivid Sydney x Ivy (for Merivale and Destination NSW), where he was entertainment producer, creative director, and choreographer, helping to revive Sydney nightlife post-lockdown. Other event highlights include Merivale’s “Longest Lunch” (also with Destination NSW), the Manning Cartell show at Australian Fashion Week—where he choreographed the show and integrated recording artist Delta Goodrem into the parade—Guy Sebastian’s Conscious tour, and serving as Creative Director for Australian music legends Furnace and the Fundamentals since 2018.

His choreographic credits also include The Venetian Casino in Macau (International Guest Choreographer), The Sydney Showboat, P&O Cruises, Pacha Sydney at The Ivy (Resident Choreographer for three seasons, winning “Best Nightlife Entertainment” at the In the Mix Awards and AHA Hotel Industry Awards for two consecutive years), and the ALT Show (Resident Choreographer and Co-Creator). Mashum was engaged by Kermond Creative as Choreographer and Creative Director for The Spiegel’Esque Cabaret show in Sydney and The Vaudevillians Show, which played the Adelaide Fringe Festival and saw him take on the additional role of Director to great success.

In the corporate world, Mashum has devised and directed performances for brands such as Vogue Australia, Adobe, Samsung, Netflix Australia, American Express, Asics, Nike, Merivale, Veuve Clicquot, Avion, LinkedIn, Optus, Telstra, Huawei, KPMG, Austrade, Lendlease, Silkari, Stocklands, and Amway Taiwan.

Mashum also excels at creating movement for screen, whether working with trained dancers or guiding actors—and even sports stars—with minimal movement experience. He has choreographed and directed movement for numerous commercial campaigns including Aldi’s Good Different TVC (awarded Adnews Best Ad), Woolworths’ Winter Freezer TVC featuring Samantha Jade, Resmed’s Morning Dance TVC featuring Brad Fittler, Woolworths’ New Pink TVC, Target’s Find Your Denim TVC featuring Danii Minogue, Jess Mauboy, Sonia Kruger, and Fiona Faulkner, Marvel’s Guardians of the Galaxy Get Fit for the Galaxy TVC featuring Matt Okine, Zambrero’s Feel Double Good TVC, Optus’ Social TVC, Victa’s Lithium TVC, Coateshire’s Win a Holiday TVC, and Ministry of Sound’s The Annual TVC.

His on-screen choreography credits include television shows such as Dance Boss Australia, Sunday Night Takeaway, and Take Me Out Australia.

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